Client
Growfit
Services
Creative concept, Video Production, PPC, Media plan
Year
2023
Growfit is a company that delivers ready-made food to their customers. This saves time for the customers and makes them have healthier eating habits and overall makes their well being better.
The challenge was to create a short video where we could message all of this to their target groups which are mainly busy professionals or athletes while keeping the video interesting and not the thing we dislike most – Boring product demo.
The video was made for different online advertisement channels – Youtube & Meta as a priority.
So we started thinking.
How do we create content that messages so many things to our audience at once – While having a emotional story line?
And honestly we would love to tell you a story about how we brainstormed for days but the idea came us right away. Almost all of us experience the problem that Growfit is solving on daily bases. Eating junk food or spending way too much money on Wolt because we are busy at work & life.
So we wanted to make a video that showcases the problem that our customer has in a funny elegant way and provide them with the solution right away.
The video performed extremely well in the chosen media channels and added the sales from advertisement with a dramatic amount.
